Kate Moss is returning to her partnership with Diet Coke following a “highly successful” stint in 2022.
The supermodel is making a return as the face of the soft drinks brand with a new campaign called “Diet Coke by Kate Moss, Love What You Love.”
For the project, Moss will go through the archives of the soft drink brand, using adverts such as the iconic 11:30 Break as her source of inspiration.
Moss said of the partnership: “Last year was such an incredible experience, so when we collaborated on Season 2, the brand’s archives were an amazing place to start.
“The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments. The campaign is very different aesthetically to the ‘90s and ‘00s but the narrative is the same.
“It’s all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously. I’m excited to unveil the new campaign soon!”
Sean Kellett from The Coca-Cola Company added: “We are thrilled to extend our partnership with Kate Moss as Creative Director.
Last year, we took inspiration from Kate’s unrivalled archives to celebrate our shared love of fashion. In Season 2, we have given Kate access to Diet Coke’s legacy to create something visually stunning and unexpected, with a Diet Coke wink.
“With Kate’s vision, this summer we will continue to inspire fans to embrace an unapologetic attitude to ‘Love What You Love’.”
Moss has had a number of high-profile partnerships with brands - including make-up company Rimmel London.
The likes of Cara Delevingne, Adwoa Aboah and now Maya Jama have followed in her footsteps.
