Kashmir is rightly known as the Paradise on Earth. It is undoubtedly one of the beautiful places in the world and one of the ideal places for film shoots. However, given its geo-political climate, the state was shut for film shoots for a few years.
On 5 August 2021, The Film Policy of Jammu & Kashmir was launched by Lieutenant Governor Shri Manoj Sinha ji in Srinagar, inviting filmmakers to shoot for films in the state. Aamir Khan, Rajkumar Hirani and Mahaveer Jain represented the Indian Film Fraternity and thanked the governor for making it possible for films to be shot in Kashmir.