SEATTLE - KAROL G, better known as "La Bichota," is the latest artist to have her logo in a Barcelona jersey. As part of the Spanish giant's deal with Spotify, the team has donned its jersey with the logos of famous musicians and bands, as well as their albums, this being the case for the Colombian now.
On April 13, Barcelona's women's team will wear KAROL G's famous barbed wire heart logo for their Liga F game against Villarreal. The league leaders remain undefeated after 22 Liga F games this season and are on pace to win their fifth consecutive league title. A week later, the men's team will also wear the Colombian's logo in the derby matchup with Real Madrid at the Santiago Bernabéu on April 21.
According to the club's website, KAROL G's logo seeks "to pay tribute to everyone willing to change the rules of the game, to break down barriers and leave a legacy for new generations to express themselves as they want."
The Colombian has now joined artists such as Rosalía, Drake and The Rolling Stones as the only ones to have had their logos adorning the famous 'blaugrana' jersey.
The partnership between both giants was just a matter of time. KAROL G has been the most streamed female Latin music artist worldwide in the past four years. Her songs appear in more than 100 million playlists created by Spotify users, according to the company. "The heart symbol represents what became 'Bichota' style, a moment in my life where I found strength, resilience and support," KAROL G said in a statement.
But the partnership doesn't start nor end with the barbed wire heart logo. There's a whole campaign behind it. There will be two special editions of the shirt released for sale, 1988 units for the FC Barcelona x KAROL G edition and 22 units of the jersey signed by both sets of players that start the two matches.
The partnership will also include a limited edition of lifestyle items including shirts, hoodies, scarves, beanies and water bottles that can be purchased at the artist's website.
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