Kanye West has spoke out against the sexualisation of his ex-wife encouraged by the fashion industry which was at odds with her christian beliefs.
The 45-year-old music artist said that the 41-year-old model is told to 'put her a** out' regardless of her achievements.
He told Tucker Carlson on Fox News : ''Kim is a Christian, but she has people who want her to go to Interview magazine and put her a** out while she's a 40-something-year-old multi-billionaire with four Black children and this is how fashion ... how they want to present her.''
West who shares four children with Kim - daughters North, nine, and Chicago, four, and sons Saint, six, and Psalm, three also slammed the sexualisation used in marketing of his ex-wife's shapewear brand, SKIMS.
The global music star claims SKIMS 'imagery' was 'overly sexualized' adding they were promoting ''things I wouldn’t want to see my wife and definitely not my daughters' in order to sell product'.
But Kayne, 44, has previously issued apology for his out spoken views to the TV personality and her then boyfriend Pete, 28.
Alongside a photo of him performing, Kanye wrote: "I’ve learned that using all caps makes people feel like I’m screaming at them. I’m working on my communication.
"I can benefit from a team of creative professionals, organizers, mobilizers and community leaders."
After he thanked "everybody for supporting" him, the rapper continued: "I know sharing screen shots was jarring and came off as harassing Kim.
"I take accountability. I’m still learning in real time."
The apology concluded: "I don’t have all the answers. To be good leader is to be a good listener."
But despite the blowback West has continued to be surrounded by controversy for a Paris Fashion Week showcase for his Yeezy line that saw him wearing a sweater that read 'White Lives Matter' on the back.
The phrase “White Lives Matter” was borne out of a “racist response to the Black Lives Matter movement,” according to the Anti-Defamation League and “promotes a white supremacist worldview, advocating for raising “white racial consciousness.”
Tensions flared on social media as Vogue stylist and fashion editor Gabriella Karefa-Johnson on Instagram was critical of the message, calling it 'incredibly irresponsible and dangerous.'
Supermodel Gigi Hadid rushed to the defense of Karefa-Johnson, writing to West, ''You wish u had a percentage of her intellect. You have no idea haha…. you're a bully and a joke.''
Instead, he proclaimed on Instagram that “everyone knows that Black Lives Matter was a scam. Now its [sic] over. You’re welcome,”