Kanye West has found success in numerous business endeavors outside of the music industry. Between his stints with Nike, Adidas, Gap, Balenciaga, and of course, Yeezy, West has unsuccessfully run for president and entertained the idea of a “Christian TikTok.” But before any of that — and back when he still went by Kanye — the rapper helped conceive Pastelle, a streetwear brand that fizzled out soon after its creation in 2007.
Similar to today’s Yeezy releases, Pastelle’s products were only available on their own website in highly limited quantities. Samples made up most of the brand’s offerings, making anything still available today extremely rare. Now, one of the most sought-after products from Pastelle is up for sale courtesy of consignor, Justin Reed. The short-lived brand’s iconic varsity jacket, a design flaunted by Ye himself, could be yours for a cool $10,000.
