This year's US presidential race has been an unprecedented time, with NFTs, MAGADonald's and Brat summer branding bringing a revitalised twist to political campaigning. The latest stunt from the Democratic Party is a larger-than-life endorsement, seeing candidate Kamala Harris beamed up on one of the biggest billboard advertising screens around – the Las Vegas Sphere.
While I hold my reservations about the Sphere (in all honesty I find it quite dystopian), Kamala's vibrant campaign demonstrates how powerful branding can empower voters in the fight for positive change. Quite frankly it's refreshing to see a political campaign that doesn't capitalise on fleeting memes and internet trends and Kamala's bold branding stands as a masterclass in pride and authority with a triumphant tone.
