Vice President Kamala Harris’ campaign is gearing up to enhance its fundraising efforts as donors are showing renewed interest in contributing significant amounts of money leading up to the November elections. Sources familiar with the discussions have revealed that the campaign plans to strengthen its financial infrastructure to capitalize on the surge in donations.
Following President Joe Biden's exit from the race, the Harris campaign reported raising an impressive $200 million in just one week. This influx of funds was attributed to donors losing confidence in Biden's reelection prospects and rallying behind Harris as the new frontrunner.
The campaign is now focused on solidifying this momentum by expanding its fundraising team to leverage Harris' connections with grassroots organizations and prominent figures in the financial sector. Campaign finance chair Rufus Gifford has informed major Wall Street donors about the need for additional staff across different levels to maximize Harris' fundraising potential.
Gifford acknowledged the positive response to Harris' candidacy and emphasized the importance of swiftly capitalizing on the increased financial support. The campaign aims to differentiate itself from Biden's previous fundraising strategy by incorporating individuals who possess a deep understanding of Harris' network and accomplishments.
A former Harris aide highlighted the importance of Harris imprinting her unique style on the campaign rather than simply adopting Biden's previous approach. The aide emphasized the significance of incorporating individuals who are well-versed in Harris' relationships and achievements to ensure a successful fundraising strategy.
