It used to be the case that Latin American pop acts started their careers singing in Spanish, but only hit true global success when they switched to English. Look at Shakira and Ricky Martin’s trajectories. Today, either the stars don’t bother with English at all – recently both Puerto Rico’s Bad Bunny and the Colombian Karol G set records as the first male and female acts to hit number one in the US with a Spanish language album – or, like Kali Uchis, they flit seamlessly between Spanish and English with no adverse effect on their sales figures.
