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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Kaia Gerber Helps DKNY Tell New York Stories via the Brand's Fall 2024 Advertising Campaign

Kaia Gerber DKNY New York
Kaia Gerber fronts DKNY’s Fall 2024 campaign. (Credit: Courtesy of Mikael Jansson)

School is back in session and DKNY wants to be the brand all the cool kids are wearing. Which is why it brought Kaia Gerber back into the fold. (Marking the second season in a row she's been the face of the famous label.)

DKNY's Fall 2024 campaign focuses on sharing New York Stories. Why the Big Apple? It's "a city that sparks endless inspiration and boundless creativity." In the ads shot by Mikael Jansson and styled by Alastair McKimm, Gerber is captured in the stacks doing some light reading while decked out in pieces from the brand's latest collection. She also poses with a copy of Joan Didion's Slouching Towards Bethlehem: Essays while wearing all black.


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A post shared by DKNY (@dkny)

See more from DKNY's Fall 2024 campaign and the accompanying video here.

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