Streamer Kai Cenat has overtaken VTuber Ironmouse to break the Twitch subscriber record, the second time he's achieved the feat. It's all down to the ongoing "Mafiathon 2", a demonstration of livestream endurance that will see Cenat streaming for around a month: Cenat refers to his fans as the "Kai Mafia", hence the name.
Cenat had been dethroned by Ironmouse on October 2, 2024, who achieved 326,252 subscribers during her own subathon, which lasted nearly 40 days. The latter is a popular format among Twitch streamers, and in most cases sees the individual livestream constantly over a long period of time: In Ironmouse's case even appearing on-camera at Twitchcon, whereas her content is normally presented by her cartoon avatar.
