The NFL is king. This is not breaking news. The league could host a football-themed flea market, get ESPN to televise it and dominate the ratings for that time slot. Patrick Mahomes could rent a stall and make loads of money hawking game-worn sweat.
Fifty years ago, the NFL actually had to work a bit at selling games and associated products. Now there’s not much heavy lifting, despite all the weight rooms. Everything it does is news. Free agency is news. Players’ social media posts are news. Criminal arrests are always news. It’s somewhat surprising that the league doesn’t feel the need to release the results of commissioner Roger Goodell’s annual physical, the way the White House often does with a president. There could be money in polyps.
