Fashion retailer H&M has pulled a collection of Justin Bieber-inspired merchandise out of “respect” after the pop star told fans he did not approve of the clothing line. The Canadian singer told his 270 million followers on Instagram that the merchandise collection is “trash” and that H&M went ahead without his “permission or approval”.
On his Instagram story, he added: “Don’t buy it.”
The Swedish fashion chain was selling clothing items including hoodies, bags and T-shirts with the singer’s face and lyrics from his songs printed on them. It assured it had sought approval from Bieber as per its usual procedures, but would remove the items from sale, and they are no longer available to buy on its website.