Actor and director Justin Baldoni has enlisted crisis PR veteran Melissa Nathan to handle communications amid the release of his latest film, 'It Ends With Us.' Nathan, who recently launched her firm, The Agency Group, specializes in crisis management, reputation, personal publicity, and digital team services within the entertainment industry.
Rumors of a possible feud between Baldoni and his co-star Blake Lively have surfaced online, with fans speculating about their relationship dynamics. Reports suggest that Baldoni was noticeably absent from promotional activities and cast photos during the New York City premiere of the film on August 6. Allegations of a falling out between Baldoni and Lively emerged during the post-production phase, with conflicting edits of the movie reportedly causing tension.
