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The Guardian - AU
The Guardian - AU
Business
Brittney Rigby

‘Just stop and think’: how to navigate Black Friday sales in a cost-of-living crisis

Black Friday sale signs in a Melbourne shop window
Sales like Black Friday and Cyber Monday 2022 can be tempting. ‘We’ve often had years of practice giving in to these emotions,’ psychologist Melissa Norberg says. Photograph: Ellen Smith/The Guardian

Black Friday, Singles Day, Cyber Monday, Boxing Day – the sales are upon us, and although they always tease and tempt, the stakes feel higher this year, as a cost-of-living crunch forces people to keep the lights off and use Afterpay to buy groceries.

While an opportunity to save on staples, treats and Christmas gifts, sales also encourage overspending, buying things we wouldn’t otherwise and bringing forward purchases we may have made in the future but don’t need – and may not be able to afford – now.

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