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The Guardian - UK
The Guardian - UK
Sport
Sean Ingle in Beaverton, Oregon

Just redo it: inside Nike’s plans to put the swoosh back into its sales

Test dummies inside the LeBron James Innovation Centre
Test dummies inside the LeBron James Innovation Centre Photograph: Nike

The entrance to Nike’s swish global headquarters in Beaverton, Oregon is paved with rough cobbles, designed to remind employees to watch their step when they go forward.

Last summer, though, not even the world’s biggest sports brand could stop itself from taking an almighty tumble.

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