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The Economic Times
The Economic Times
National

'Just look at Kodak or Blockbuster': Former Disney and DreamWorks chief Jeffrey Katzenberg says Hollywood must embrace AI or risk irrelevance

Hollywood legend Jeffrey Katzenberg, who helped lead the revival of Disney animation and co-founded DreamWorks, is optimistic about artificial intelligence (AI). Dismissing fears surrounding the technology, he said AI could help studios make more films and lead to new forms of storytelling.

In a lengthy post on X, Katzenberg wrote, “As the barriers and the costs come down, more films will get made, not fewer. Studios will get to take more risks. There will be more seats at the table, and very soon entirely new forms of storytelling.”

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