A group of men has gone viral after footage of them hugging, chanting and enthusiastically participating in a supposedly 'testosterone-maxxing' activity sparked a very different reaction online. Rather than seeing the display as the ultimate expression of masculine bonding, viewers quickly turned the joke around, with some jokingly telling the men to 'just be gay already.'
The clip has become part of a wider internet conversation about masculinity, male friendship and the increasingly bizarre ways social media packages supposedly masculine behaviour. While the footage itself is largely being treated as comedy online, the reaction also highlights how quickly activities marketed around male strength and testosterone can become memes.
