
Food has a unique place in the social media realm. What was once held "sacred" on Food Network is now performed by any person who desires to do so across social media, from Twitch to TikTok. Whether making a full-fledged layer cake or merely a grilled cheese, there is food being prepared by someone on a social media platform at nearly every minute of the day. There's a cacophony of buzz words, of terminology, of cooking vessels and of "trendy" ingredients. Every once in a while, though, something breaks through: negroni....spagliatto....with prosecco, corn kid, dalgona coffee.
Just over forty days ago, though, a Twitter user set out with a humble goal: over the course of nearly two months, he would consume one rotisserie chicken per day, documenting this on Twitter as the days went by. What began as a modest exercise culminated in a convivial, jovial celebration of a man sitting at a small table, cheering while an applauding, beaming crowd varnished heaps of adoration onto him. To anyone unacquainted, this seemed like a truly bizarre moment. And even to those who are acquainted, it is unquestionably still a bizarre moment. But something about those videos stirred a real reception across Twitter.