New research from TelevisaUnivision Consumer Strategy & Insights has revealed that only 3 in 10 Latinos in Florida believe the country is headed in the right direction, underscoring the need for both Democratic and Republican campaigns to engage Latino voters with culturally resonant language and messaging.
In that vein, the study also revealed that two-thirds of Florida Latinos appreciate when candidates advertise in Spanish, viewing it as a demonstration of the candidates' desire for their vote.
