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The Guardian - UK
The Guardian - UK
Sport
Jonathan Liew

Jürgen Klopp shakes English football’s god delusion with embrace of Red Bull

Jürgen Klopp takes his hat off to the Dortmund fans at last month’s farewell match for Lukasz Piszczek and Jakub Blaszczykowski
Jürgen Klopp takes his hat off to the Dortmund fans at last month’s farewell match for Lukasz Piszczek and Jakub Blaszczykowski. His former supporters will not take kindly to his Red Bull move. Photograph: Ralf Ibing/firo sportphoto/Getty Images

Jürgen Klopp could not be more excited. Jürgen Klopp’s passion for football is as strong as it ever was. Jürgen Klopp wants to work with incredible football talent. Jürgen Klopp is joining Red Bull as their head of global soccer. One of these sentences, clearly, is not like the others.

Which is not to impugn the sincerity of the official statement issued jointly by Klopp and the world’s stickiest energy drink on Wednesday morning, announcing his new role with the corporate giant. On the contrary: this is a job that positively exudes passion, excitement, connection. Klopp tearing through the boardroom after delivering a successful seminar. Getting mobbed by delirious data scientists. Firing up the Microsoft Teams call with his famous fist pumps.

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