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The Guardian - UK
The Guardian - UK
Politics
Denis Campbell Health policy editor

Junk food TV ads to be banned pre-watershed in UK from October 2025

Andrew Gwynne ​​Rishi Sunak
Sweets and chocolate products in a vending machine
‘The more junk food ads you see, the more unhealthy food you’re likely to consume,’ one campaigner said. Photograph: Ben Birchall/PA

Junk food TV advertisements are to be banned from airing before the 9pm watershed as part of the government’s drive to improve public health.

In addition, online ads for products that are high in fat, salt and sugar will be banned altogether, Andrew Gwynne, the public health minister, told the Commons on Thursday. Both measures will come into force on 1 October 2025.

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