
Three of my favorite joys in this world are the beach, makeup, and a perfectly chilled glass of rosé. So when NARS announced that they would be doing a limited-edition collaboration between their Hot Escape Collection and Wölffer Estate’s Summer in a Bottle wine, I hopped in a car at a moment's notice and drove to the Wölffer Wine Stand in East Hampton to get an early preview.
The collab may seem a bit unexpected at first (although beauty-alcohol crossovers are becoming more and more of A Thing in 2025), but the legacy makeup brand and Hampton’s vineyard found quick common ground. “We’ve always been cutting edge in what we do—we put a non-alcoholic wine out before anyone else did,” Joey Wölffer, the co-owner of Wölffer Estate, tells me. “NARS is so focused on artistry and craft, so it was such great synergy.”