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Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

Joy, a platform that answers parents' questions 24/7, raises $10 million

(Credit: Courtesy of Joy)

Good morning, Broadsheet readers! Secret Service Director Kimberly Cheatle resigns, UPS shares fall more than 13%, and Forerunner Ventures backs a new platform for parents' middle-of-the-night questions. Have a wonderful Wednesday!

- Ask an expert. As an investor at Forerunner Ventures, Kirsten Green's firm focused on backing consumer businesses, Eurie Kim had long been interested in the parenting space. But she found it difficult to identify a business that could keep up with the changing needs of parents. "As soon as you're done with one problem, you're onto the next one," Kim says. "Lifetime value—how long a customer is going to stay with you—is very challenged."

Kim recently changed her mind on the viability of a parenting-focused business when she came across Joy, a new tech platform for parents. Founded by Emily Greenberg, Charlie Carpenter, and CEO Alan Charming Chan, the startup aims to serve as a kind of 24/7 lifeline for parents. Forerunner has led a $10 million seed round in Joy, Fortune is the first to report. Other investors include Magnify Ventures, Wesley Capital, and Obvious Ventures.

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