The man who turned Joules into the big fashion brand it is today has been given an OBE in the Queens Jubilee Birthday Honours List.
Tom Joule started Joules in his home town of Market Harborough, south Leicestershire, in 1989 after buying 80 per cent of the family clothing firm from his father, Ian.
He sold socks, wellies and hats at agricultural fairs and equestrian shows before supplying Cotswolds and seaside shops, then designing his own range of distinctive, branded goods.
