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Latin Times
Latin Times
Entertainment
Alicia Civita

Jools Lebron: How a Latina cashier from Chicago became the face of the 'demure' viral TikTok trend

In the ever-evolving world of social media, where trends come and go like waves, one name has been making a significant impact as of late: Jools Lebron. This Boricua influencer has taken the TikTok world by storm with her video describing her makeup for work as "demure, mindful."

Soon after she posted it on TikTok, the audio took on a life of its own and became a trend so viral that even the stars of the upcoming "Beetlejuice" movie and The White House social media accounts have created their own version. In record time, Jools transitioned from working as a cashier to becoming a full-fledged social media sta. This Latina transgender woman is adapting to her newfound and record fame in, of course, a demure and mindful way.

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