Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
National
Wyatte Grantham-Philips

What you need to know about Jools Lebron’s ‘very demure, very mindful’ trademark war

© 2024 Disney. All rights reserved.

Support truly
independent journalism

“Very demure, very mindful” has become the latest online trend defining the summer. And the creator is now working to trademark uses of her now-viral words.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.