For years, the pace of AI innovation has been measured by model size, inference speed, and breakthrough benchmarks. But OpenAI’s $6.5 billion acquisition of Jony Ive’s startup, io, signals something more fundamental is shifting. It’s no longer only about what AI can do. It’s about how it feels to use.
That shift, from performance to presence, is a design challenge, and solving it will be the key to building emotional trust with AI. (To build more trust, see here for 5 key tips for using AI properly.)
