It's hard to imagine a home that pays tribute to NoHo's industrial heritage quite like Jonah Hill’s former loft. And, if there is any home to rival this, it almost certainly won't look as chic.
The loft, inside The Schumacher, has a new chapter, and you can be a part of its story if you have $12.35 million to spare. The actor's residence was reimaged by Vesta Home, one of the country's leading interior design studios, in a way that honors everything that makes the apartment extraordinary – while making it feel like a home in which someone deeply loved living. It's a study in warm minimalism while still feeling unmistakably industrial.
New Yorkers may already be familiar with The Schumacher's legacy. The 1885 lithographic printing house is now a residential icon, and this apartment is perhaps its jewel. Let's take a look around.
Inside, twelve-foot brick barrel-vaulted ceilings sit above oversized arched windows that flood every inch of the apartment with light.
Complemented by wide-plank white oak floors and custom blackened steel beams, these industrial accents work together to give the apartment an unmistakable downtown soul.
Vesta’s vision for 36 Bleecker Street was defined by a clear objective to take the quintessential downtown loft and elevate it to a new standard of quiet luxury.
'The staging for 36 Bleecker was approached with a gallery-like sensibility, keeping the furnishings soft, neutral, and highly edited to showcase the dramatic vaulted ceilings,' comments Melinda Wolrab, a designer at Vesta.
'We used a soft, tonal palette and sculptural forms to create a sense of calm and cohesion, allowing the architecture and its scale, light, and historic detailing to remain the focal point. The design draws from the layered character of NoHo expressed through a curated, textural approach that feels like a contemporary gallery within a vibrant, bustling neighborhood.'
As mentioned, natural light moves through the apartment without obstruction, serving as the primary foundation for the entire design.
Melinda began with this airy, open feel to create a neutral base palette, then layered in chocolate browns and deeper accents for a sense of depth and drama. Curved silhouettes, textural fabrics, and geometric patterns on the rugs and cushions provide sophisticated visual interest throughout the home.
'We leaned into an electric layering approach and introduced a mix of Vesta's hero pieces, including the Sadie sofa, Masdar coffee table, and Brunswick console, layered with bespoke vintage leather chairs to bring in warmth and contrast,' Melinda explains.
'Each element was selected to balance proportion and flow, creating moments of interest while maintaining an overall sense of restraint. The goal was to create a space that feels both timeless and distinctly downtown – elevated yet livable, where the design enhances the building's heritage while offering a refined, modern perspective on luxury living.'
Shop the Refined Minimalist Edit
Sadly, we can't all enjoy picking up the keys to this loft. We can, however, draw inspiration from the beautiful interiors to create a warm minimalist space in our own homes. I recommend starting with these picks.
The black, mid-century modern-style chair was the first piece that attracted me to this living room. So, naturally, it's my favorite place to start. Feather-light and effortlessly elegant, this armchair takes cues from retro design with a delicate ash frame and sleek leather finish.
This pillow adds refined, textural elegance to any sofa or armchair. It features a reversible design with an ivory bouclé front and a beige linen reverse, bringing depth and dimension to your living space.
If you love the oversized drama of a shearling armchair but not the scale or price, this sherpa swivel chair, designed by Shea McGee, captures the same sculptural feel. Compact in form yet rich in presence, it brings that relaxed, playful energy that Jonah would surely love.
The right lighting can elevate any living room, whether or not you have a NY loft. This design pairs a classic silhouette with a tall marble base and a soft white shade. Simple yet undeniably sophisticated.
This vessel features a soft neutral tone and elegantly sculpted handles for a refined, versatile look. It works beautifully on a modern kitchen countertop or as part of a curated dining display.
Bring a touch of artisanal charm to your table with this stoneware bowl, finished in a white reactive glaze. Perfect for serving salads, fruits, or styling as a simple centerpiece.
The apartment is on the market, offered 'fully turnkey', with all Vesta furnishings and design available for purchase with the property. Noble Black and Jesse Feldman of the Corcoran Group currently hold the listing.
