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Marie Claire

Lifestyle

Lisa Oxenham

Join the Sustainable Beauty Coalition for 'The Great British Beauty Clean Up'

The Great British Beauty Clean Up .

Beauty waste poses a significant challenge. With over 120 billion packaging units produced globally, much ends up in landfills. The British Beauty Council's Sustainable Beauty Coalition (SBC) is launching 'The Great British Beauty Clean Up' campaign.

Starting in March 2025, this initiative aims to address beauty waste by uniting retailers and brands. By promoting product reuse, refilling, and recycling through take-back schemes, we can drive meaningful change.

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