Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Entertainment
Joe Bromley

John Pearse dressed Jagger and Hendrix — now he is wooing Gen Z

Very few young people can afford, or have the faintest desire to save up for, a tailor-made garment. Those that do probably go to John Pearse.

I find the 77-year-old tailor in his airy shop on the pedestrianised Meard Street in Soho, which is buzzing in the way it only does when the sun is beating down. Pearse, never one for moving to Savile Row (“I’m much more exclusive here,” he says), looks seasonally-suave in a slouchy beige suit, sitting on his leather sofa. He offers me a cup of tea. “Yes, please,” I respond. “I’ll have one too. If you find the girl downstairs, she can help you make it,” he says. Off I go then.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.