Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Business
Simon Read

John Lewis to scrap Never Knowingly Under Sold slogan after almost 100 years

John Lewis

John Lewis is scrapping its famous Never Knowingly Undersold pledge, which has been in place for almost 100 years.

Executive director Pippa Wicks said the slogan, introduced in 1925, “doesn’t fit with how customers shop today as more purchases are made online.” The price matching pledge does not apply to online shops and just 1% of purchases used the offer in 2021. .

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Is Noel Gallagher the next guest on final season of Chicken Shop Date?
Speculation began swirling after Amelia Dimoldenberg shared a cryptic Instagram post teasing the identity of her next celebrity date
Evening Standard
Evening Standard
Taylor Swift 'Blocking' Dead Mac Miller Claim: She Released No Album in 2018, Exposing a Planned Smear Campaign
A viral claim that Taylor Swift chart-blocked Mac Miller in 2018 is going round again, but she had no album out that year and nothing to deploy around his death.
International Business Times UK
International Business Times UK
People Share Why They Decided To Skip A Second Date, Here Are The 64 Best Answers
Dating involves getting to know another person, which also means discovering all the little quirks they might not have mentioned in their profile. Some are endearing, some are harmless, and others can somehow make an otherwise decent date feel like an endurance test. The people behind these stories had their…
Bored Panda
Bored Panda
Whether `stringing' or `looping,' tobacco is the tie that binds many North Carolina farm families
It's called “stringing” or “looping,” depending on what part of North Carolina you're from
The Independent UK
The Independent UK
Mariah Carey wins dismissal of brother’s defamation lawsuit over her memoir
Morgan Carey sued his sister over claims in her 2020 memoir, The Meaning of Mariah Carey, which he said falsely portrayed him as a violent drug dealer
The Guardian - AU
The Guardian - AU
Kanye West And Bianca Censori Hit With Fierce Backlash Over Her Latest Fishnet Look: “Humiliating His Wife”
Bianca Censori’s latest revealing appearance with Kanye West has revived years of speculation about their relationship, despite her insisting that her provocative outfits are entirely her choice.
Bored Panda
Bored Panda
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play