Drumroll. This is it, the OG: John Lewis kicked off the business of tugging on the nation’s heartstrings when they launched their first Christmas advert in 2007 (the one with the shadows, come on, you remember) , so naturally anticipation is high for this year’s unveiling of their new marketing campaign.
Would it be a dog on a trampoline? Would it be an elderly couple? An elderly couple on a trampoline, drinking champagne, with an alien?
