John Lewis has swept aside the fake snow, the celebrities and even the cute pets for a back to basics Christmas ad which raises awareness of young people in care.
The department store’s annual campaign, a TV moment that has kickstarted the festive season in the UK for more than a decade, focuses this year on a middle-aged man’s efforts to prepare for the arrival of a new foster daughter – Ellie – by trying to share her passion for skateboarding.
