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Nottingham Post
Nottingham Post
Entertainment
Lynette Pinchess

John Lewis announces major change to business after £500m investment

Department store John Lewis will be scrapping its famous 'never knowingly undersold' price match pledge as it can't compete with online retailers.

The slogan, established in 1925 before the Nottingham store in Victoria Centre opened, it has been a hallmark of trust for nearly half a century.

Instead the company today announced a £500 million investment in order to bring customers "John Lewis quality at great value prices, every day."

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