There is a familiar face and a familiar voice in the new John Lewis advert, after Geordie actress Vicky Elliott landed a starring role in the department store's Christmas campaign.
Every year, despite growing competition as more and more shops debut their own festive ads, John Lewis is the one everyone waits for. And, after the likes of The Snowman, The Bear and the Hare and The Man on the Moon have tugged on heartstrings over the years, this year's John Lewis advert, The Beginner, made its debut on Thursday morning.
The sweet ad is very different to past ones from the famous store and focuses on the story of a man who tries desperately hard to be good at skateboarding, as he and his wife prepare to welcome a foster child to their home. And it's Vicky who plays his wife, as the couple share a number of touching scenes.
