John Fury spat out KSI and Logan Paul's "grotesque" Prime energy drink after tasting the popular beverage.
The father of WBC heavyweight champion Tyson and rising star Tommy has become a popular figure in the world of boxing having been involved in feuds with his son's rival including Paul's brother Jake. KSI - real name JJ Olatunji - and Paul have also become prominent in the world of combat sports which stems from their two fights in the influencer boxing ranks.
The pair launched an energy drink named Prime which has had unprecedented success and is almost impossible to find in the UK unless fans are willing to pay higher than the standard retail price. However Fury was able to get his hands on some of the rare beverage and was filmed trying it for the first time.
He told FreeBets.com: "This is what the craze is all about. Prime. So I'm going to taste it to me John Fury and compare it to my son's Furocity. Here we go let's see." Fury puts the drink in his mouth before spitting it on the floor in disgust, while shouting "disgusting" in a comical moment that followed the exact reaction of famous chef Gordon Ramsay.
Fury then continued: "Smells shocking too. I wouldn't even put that in my mouth. I'm sorry but that is grotesque. You couldn't pay me a fiver. Can we move on from that? That was rubbish, what was that cats p***? It was a cross between dog p***, cat p*** and camel s***. I don't know why they are raving about that for, Furocity is the one you want at least it tastes right."
The pair initially launched the drink in both the US and UK with it only available in supermarket Asda, but the pair were unable to deal with the staggering demand. Customers turned up night and day to get their hands on the rare stock in the shops, and videos even emerged of fans fighting over the bottles.
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Despite increasing supply as much as possible, the drink remains a tricky purchase for fans with many turning to alternative websites and newsagents to pay a premium to get their hands on it. The drink is widely available in the US now and is not matching the sales in the UK, with many people still unable to try it.
KSI and Paul came to the UK to arrive at Asda stores to promote its launch and were mobbed by huge crowds of fans who were keen to lay their eyes on the content creators. The pair have even earned an exclusive deal with Premier League-topping Arsenal for whom they have now become the energy drink provider for the club.
