Joey Essex has completely changed-up his style for a much more daring look as he was spotted rubbing shoulders with a whole host of Hollywood Alisters at a swanky London event on Monday.
The former TOWIE star, 31, rocked a Chanel scarf which he wore around his head and some oversized shades as he appeared to hide his identity at the UK launch of streaming site Paramount +.
The reality TV favourite was almost unrecognisable in the unexpected ensemble as he posed on the same red carpet as Sex Education actress Gillian Anderson, Michelle Pfeiffer and Sylvester Stallone.
Joey, who is set to star in new Paramount+ reality show All Star Shore, oozed confidence on the red carpet as he unveiled his brand-new look.
Along with the Chanel headscarf and oversized shades, the Essex native rocked a stylish three-piece black suit complete with a navy tie.
It's a completely different fashion style for Joey, who usually opts for more of a masculine sporty look.
Joey's daring red carpet ensemble comes after the reality TV star recently took part in the Australian version of I'm a Celebrity.
The 31-year-old star was reportedly paid a huge sum of money for appearing on the show Down Under.
"They needed star power and Joey was able to negotiate a three-figure deal upwards of AU$400,000," an insider told Daily Mail Australia.
The former TOWIE star was reportedly the highest paid celebrity from this year's camp, followed by Nathan Buckley who earned $300,000 for his stint on the show.
Joey famously took part in the 2013 series of the UK version of the show where he finished fourth.
He had many iconic moments while he was on UK's I'm A Celeb after he said he struggled to tell the time on a traditional clock.
Joey was so happy with the new skill he learned that he did an 'I can tell the time' dance which is still iconic to this day.
