
Joe Wicks doesn’t look much like a politician. Balancing on a climbing frame in the playground of a London primary school, in a purple gym vest and cycling shorts, sporting that trademark tousled head of curls, he’s more Poldark than prime minister material — but that doesn’t mean he hasn’t considered giving politics a try.
A few years ago, the fitness guru and lockdown PE hero, 38, turned down an offer from then-PM Boris Johnson to front an NHS public health campaign because it “felt like a PR thing”.