The zone blocking scheme has been around for a while. Mike Shanahan’s use of the scheme with the Denver Broncos made it famous for many fans. Shanahan’s teams could churn out 1,000-yard rushers from, seemingly, random places.
The Cleveland Browns implemented the system when Kevin Stefanski was hired as the head coach. The team has had a ton of success running the ball in the zone run scheme, helped by the talents of Nick Chubb and Kareem Hunt.
The scheme is becoming more and more prevalent in the NFL today with versions of it run across the league