That Joe Lycett’s a busy lad, isn’t he? First there was that time he changed his name to Hugo Boss to bring attention to the fashion company’s penchant for sending cease and desist letters to small businesses, accusing the likes of the husband-and-wife-run Boss Brewing craft ale company of copyright violation. Then there was the advert he put on social media about oil company Shell. There was also his great turn when being interviewed by Laura Kuenssberg on the BBC after Liz Truss’s appointment as prime minister, which I do not have space to describe here but would recommend you take two minutes out of your day to find online and enjoy. And, most recently, he livestreamed an apparent shredding of £10,000 to protest against David Beckham’s sponsorship deal promoting the Fifa World Cup in Qatar, a country with an abysmal record on gay rights. Then there were the minor but still fun flourishes like using a picture of a bowl of potpourri to raise £50,000 for the charity Crisis after home secretary Suella Braverman described homelessness as “a lifestyle choice”.
Now he’s turned to shit. And I mean that in the best way. Joe Lycett vs Sewage sees the comedian taking issue with – and honestly, it’s not really until you find yourself typing these words that you realise how absolutely awful things are (and how much more of it we should be making room for in our daily bouts of existential despair and gibbering under the duvet). Yes, actual poo, in the very same, wholly untreated form that it comes out of our bottoms, discharged into rivers. Millions and millions of litres of it, pumped into the seas and rivers in which people would like to swim – and very near to which they often live.
