It's a decade since Joe Hart’s notorious shampoo adverts first aired.
Since then the goalkeeper’s career has been subjected to some of the flakiest football commentary around as he’s been castigated and derided as much as he’s been championed.
Ironic really. Given that for the majority of that time he has been head and shoulders above the vast majority of the English goalkeeping fraternity even if at times he’s been starved of the chance to show it.