
NAMM 2023: UK guitar brand Joe Doe is building a reputation for its off-kilter designs – who could forget the Punkaster, its literal Strat-Tele mash-up? – and it looks set to continue that wacky streak with a trio of new designs for 2023.
With aesthetics inspired by ’50s automobiles and casinos, the Ben Court-designed Gambler, Hot Rod and Gas Jockey are certainly distinctive lookers, and have a host of neat electronic and hardware touches, not to mention affordable price tags.