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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

‘Jobs will be next’: TV ad slump prompts more fear among staff

Gareth Gates, Matt Hancock and Danielle Lloyd in Celebrity SAS: Who Dares Wins.
Gareth Gates, Matt Hancock and Danielle Lloyd in Celebrity SAS: Who Dares Wins. Channel 4 has cancelled the non-celebrity version of the show. Photograph: Pete Dadds/Channel 4/PA

Talk of job cuts took the place of the usual toasts and chatter about bonuses at the UK’s biggest broadcasters over Christmas as the industry faces the worst decline in traditional TV advertising in 15 years.

The slump in the sector’s main source of income – down 12.5% over the past year – prompted the Channel 4 chief executive, Alex Mahon, to declare that TV broadcasters were in “market shock territory”.

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