Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Woman & Home
Woman & Home
Lifestyle
Fiona McKim

These Jo Malone deals promise all the elegance of the best British perfumery for less

A seed paper backdrop with three Jo Malone products on it, english pear and freesia cologne, lime basil and mandarin candle and tuberose angelica cologne.

Expertly crafted with a focus on minimalism, Jo Malone's perfumes are regarded as some of the most sophisticated on the market. But with such a luxe reputation, these sleek scents come at a cost, and alas, Jo Malone deals aren't easy to come by - unless you know where to look...

Whether you're searching for your own signature scent or for a luxe gift, the best Jo Malone fragrances are touted as some of the chicest and most long-lasting perfumes around. So much so that they can be spotted front and centre on many of our beauty team's dressers and are rumoured to be worn by the likes of Kate Middleton, Meghan Markle and Helen Mirren.

Alas, with such acclaim and celebrity clientele comes a premium price tag to match. The brand also isn't known to offer frequent discounts, though with the week of Black Friday 2025 upon us, our team has managed to scope out the first deals as they emerge - and we know exactly when and where to find more.

Where to find Jo Malone deals

Today's best Jo Malone deals

With Black Friday week officially here, now is definitely the time to invest in one of Jo Malone's best-sellers, with tempting discounts already popping up - and more set to follow...

The Jo Malone scents worth shopping

With the festive season right around the corner, it's worth familiarising yourself with the brand's iconic scents. Whether you're looking to invest in a new signature, are seeking a luxe gift for a loved one or perhaps just want to know what the top five most popular Jo Malone fragrances are, these are the must-have perfumes worth adding to your wish list...

Black Friday shopping advice

Below you can find all your queries surrounding Jo Malone perfumes deals, answered. With shopping intel on the most popular scents, whether the brand is taking part in Black Friday and where to find the best savings, in general.

Does Jo Malone ever have a sale?

Unfortunately, Jo Malone isn't known to offer many sales, nor does it have an outlet section on its website. However, it is worth noting that while deals on the brand's luxe fragrances are hard to come by, other retailers do run occasional discounts on the brand's well-known scents.

As mentioned, if you're looking for discounts on the colognes themselves, you're best checking retailers like All Beauty and Cult Beauty during sale periods (like this week's Black Friday and next week's Cyber Monday) and snapping the deals up quickly - before they disappear.

Does Jo Malone take part in Black Friday?

Jo Malone London has previously taken part in Black Friday, and with 2025's Cyber sales now back on for the week running up to Black Friday (November 28th) we're once again starting to spot rare deals at Allbeauty and complimentary gifts on Jo Malone London's official site.

We'll be keeping an eye out on other retailers as the week progresses for further deals and discounts. In the 2024 sales, the likes of Look Fantastic and Sephora offered complimentary gift options, while All Beauty and Perfume Direct saw rare discounts on some of the most iconic colognes.

In 2023, the brand itself offered discounts of up to 20% off their best-sellers, while other retailers such as All Beauty and Look Fantastic offered up to 15% off, as well as opportunities to nab free gifts such as mini candles when you spent a certain amount.

When is Black Friday 2025

Some would say it's already here, given that many brands have begun their sales as of Monday, November 24th. Officially, the 2025 Black Friday and Cyber Weekend sales kick off on November 28th and run through until Cyber Monday on December 1st. But with impressive Black Friday beauty deals beginning to emerge, there's no need to wait until the end of the week to start your shopping.

In fact, we recommend keeping an eye on retailers like Look Fantastic and All Beauty now, for early discounts across Jo Malone's range and the brand's new seasonal launches - like the Sandalwood & Spiced Apricot Cologne, which would make such a lovely, seasonal gift.

Are Jo Malone Black Friday deals better than Cyber Monday?

Being the savvy shoppers we are, we made it our mission to monitor and compare the Jo Malone deals during last year's Black Friday sales with those available on Cyber Monday. As for the results, we found similar discounts were being offered on both days, which was music to our ears, meaning you have even more of a chance to snap up a great deal.

However, the main notable difference we spotted was the stock availability of the deals, which fluctuated after Friday itself. So, take this as your sign: if you see a deal you want to shop today, we don't recommend waiting until Cyber Monday, as it's likely that the stock will run out.

What is the most popular Jo Malone scent?

According to the trusted in-house experts at Jo Malone, the most popular scent is the iconic English Pear & Freesia. With notes of King William pear, freesia and patchouli, the mellow fragrance offers a harmonious blend of fruit and blooming flowers. Both delicate and distinctive, making it the perfect candidate for all year-round wear, this light and fresh scent is timelessly sophisticated.

What Jo Malone perfume does Kate Middleton wear?

While it has never officially been revealed, it is rumoured that Jo Malone's Orange Blossom cologne is Kate Middleton's signature scent. With notes of orange blossom and water lily at its heart, combined with warm undertones of orris and balsamic vetiver, it is a distinctive yet universally appealing perfume that is perfect for the Princess of Wales - we can see why she is such a fan.

As for what blends other celebrities wear, Helen Mirren has previously revealed that she likes Jo Malone's Blackberry & Bay cologne. So if you're buying online but want some assurance as to the chicness of the fragrance, Helen Mirren's go-to is definitely a good option.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.