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The Economic Times
The Economic Times

JioStar taps AI for shopping, TV movie night ideas

JioStar JioHotstar India

JioStar is betting that conversations with viewers powered by generative AI will become a powerful tool for the streaming TV company.

The unit of Reliance Industries Ltd., which boasts 500 million monthly users, is using OpenAI’s technology to move beyond traditional recommendations, envisioning an AI-powered platform where conversations help users discover shows, buy products and eventually influence what gets made.

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