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Los Angeles Times
Los Angeles Times
Business
Brian Contreras

Jimmy Fallon hyped his Bored Ape NFTs on 'The Tonight Show.' Conflict of interest?

From actors to athletes to influencers, celebrities can't seem to stop talking about their enthusiasm for all things crypto. Never one to sit out a trend, on Monday, "The Tonight Show" host Jimmy Fallon was eager to show off his acquisition of a pricey digital collectible — even if it meant flouting an ethics policy that governs most NBCUniversal employees.

"This is my ape," the late-night comedian told his audience during an interview with Paris Hilton, flashing a picture of a sailor cap-wearing cartoon monkey. "It reminded me of me."

The monkey is one of 10,000 from the Bored Ape Yacht Club collection of nonfungible tokens, or NFTs. Hilton showed her own Bored Ape, and later gave audience members free NFTs from her own collection. "We're part of the same community," Fallon told her.

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