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The Guardian - UK
The Guardian - UK
Sport
Jeremy Whittle

Jim Ratcliffe gives up Ineos Grenadiers naming rights in €100m rebrand deal

Ineos Grenadiers Ineos Dave Brailsford Netcompany Tadej Pogacar World Tour Geraint Thomas Tour Oscar Onley the Tour de France
Kévin Vauquelin of Ineos Grenadiers at the Paris-Nice race
Kévin Vauquelin of Ineos Grenadiers at the Paris-Nice race. The team will change name to World Tour under the new title sponsor Netcompany. Photograph: David Pintens/Belga/Shutterstock

Jim Ratcliffe’s Ineos Grenadiers cycling team will be renamed and rebranded with a new lead sponsor and kit before the start of this year’s Tour de France in Barcelona on 4 July.

The Guardian understands that while Ratcliffe and the Ineos head of sport, Dave Brailsford, will retain ownership and management of the British team, the new title sponsor will be the Danish IT supplier Netcompany.

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