A Super Bowl commercial funded by Jewish billionaire and New England Patriots owner Robert Kraft is drawing attention, and unease, days before it airs, after early descriptions revealed it centres on a high-school student being branded with the slur “Dirty Jews.”
The 30-second ad, created by Kraft’s Blue Square Alliance Against Hate, will run during this weekend’s Super Bowl broadcast at a reported cost of $15 million. Supporters say the spot confronts antisemitism in its most casual, everyday form.
