JetBlue Airlines is facing a proposed class-action lawsuit filed in federal court in Brooklyn, accusing the carrier of secretly using customers’ personal data to raise ticket prices. This practice is being called “surveillance pricing,” and it has raised serious concerns about passenger privacy. The lawsuit was filed by a plaintiff named Andrew Phillips.
According to the lawsuit, JetBlue uses hidden “trackers” to monitor passengers and adjust fares in real time. This means two passengers on the same flight could end up paying very different prices depending on their browsing history and other personal data. Phillips claims that JetBlue shares this sensitive information with third-party software that decides when to raise prices.
