
JetBlue is opening its first-ever airport lounge this week, a launch that looks set to reinforce the carrier’s position as a premium-leaning airline without the snobbery.
The lounge, called BlueHouse, will open its doors at New York City’s JFK airport terminal 5 on December 18, with the carrier claiming that the 9,000-square-foot space — about one-sixth the size of a football field — will “set a new benchmark for approachable hospitality in the heart of T5.”